Close your eyes.; Think of the word jean; Now open your eyes; Our 501® model came to your mind, didn't it? With our classic straight cut and iconic style, all of today's jeans are inspired by the 501s. These jeans, admired all over the world, were first produced by Levi Strauss (himself!) in 1873.; And it has never gone out of fashion until today.; It will not pass from now on.; 99% Cotton 1% Elastane